These ads drive more conversions as they help you create an emotional connection with your audience. Drive more conversionsįacebook ad conversion rates are much higher than on most other platforms, which means businesses can generate higher ROIs.Īmong all ad formats on Facebook, video ads drive the highest CTR on average. And the recommended ad format for Brand Awareness campaigns according to Facebook is - you guessed it right - video ads. Facebook’s powerful algorithm helps you do that by letting businesses create objective-specific campaigns, and one of those objectives is Brand Awareness.įacebook then optimizes the ads based on certain predefined metrics such as linger time to figure out who is most likely to recall your ad.
One of the key benefits of Facebook video ads is that you can reach out to a particular set of audiences. However, you need to reach out to the right people - those who are interested in the kind of product or service you offer. With that sort of audience, creating a strong online presence for your brand can be a piece of cake. Scale the ad sets that drive the most engagement.įacebook has over 2.7 billion active users, which is a huge potential audience, and if that’s not enough, almost 1.79 billion of them are active on a regular basis.Include or exclude engaged audiences from your campaigns for budgeting or retargeting purposes.Select your ad format based on your campaign objective.
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On the other hand, if you run an e-commerce store and wish to crack more sales, then choosing video or image Carousel ads would probably be more profitable.įurthermore, you can add polls to your video ads to create engaging Instagram and Facebook poll ads. In that case, Facebook Feed or In-Stream video ads can help you drive more engagement. Let’s say you wish to sell an online course and are trying to get your foot in the door. In addition, picking the right ad format can drive more engagement as well. This could be viewers who have watched your video for a particular amount of time.Īs these audiences are likely to be more interested in your offering, retargeting them can definitely drive a higher conversion rate and higher ROAS. You can also leverage that by creating a custom audience based on their engagement rate. That’s how long it takes Facebook users to scroll down their feed.Īd engagement has a direct impact on its reach as Facebook’s algorithm takes careful note of that.įacebook, therefore, allows advertisers to reach out to higher-targeted and larger sets of audiences by sorting them out based on engagement rate. Grab the viewer’s attention within the first 3-5 seconds.Use in-stream ads to increase your chance of grabbing attention.Shorter ads perform better on Facebook - 5-15 seconds is a good length.
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